伊勢だより Ise dayori roughly means “news from Ise.” Ise 伊勢 is located in Mie prefecture.
Yesterday while I was at the department store product fair I ate akafuku mochi. Afterwards, while in the “tea shop” sitting area, I noticed some of these small papers with rather interesting pictures on one side and some descriptions on the back. They were free, I picked up a few since I rather liked the artwork and decided I could read them closer later.
I found out that these papers are included on every box of akafuku mochi; they are printed every day with various themes of Ise, with news of their culture, history, landscape, food, religion, and more. It is a letter made every day from the shopkeeper to the customers. I guess it is also to help promote tourism of the area, but I thought this was a really nice idea. Also maybe it has worked, because now I feel like maybe I want to visit Ise…
You can also view these on their website.
I picked up papers for March 14, 15 and 16 shown below: