The の “no” character is short for “noshi” のし or 熨斗, which is a ceremonial origami fold used to express good wishes or good fortune, usually attached to gifts. It is seen at any kind of celebration like a wedding, new baby, New Years, housewarming… people give gifts or money envelopes with this decoration on it.
ぎぼまんじゅう Gibo Manjuu in Shuri sells special manjuu まんじゅう (steamed buns) with the no character painted in red, known as no-manjuu のー饅頭. The manjuu are only 150yen and come out piping hot, enormous and packed with subtly sweet red bean paste. They are wrapped in sannin サンニン (also known as gettou 月桃 in Japanese or shell ginger in English) leaves, so you have the slight fragrance reminiscent of Ryukyu sweets. It is delicious and absolutely filling. It is highly recommended to visit and try these manjuu!
Although the shop is currently located at Kubagawa in the Shuri area, it was originally by the Seikou temple in Gibo (another area of Shuri), so the name is Gibo Manjuu since the business is over a century old. The number of manjuu sold each day is limited, so be sure to go early!
address: 〒903-0807 沖縄県那覇市首里久場川町2丁目109