PABLO is a popular Japanese chain store that sells cheese tarts; I think they have even opened some overseas locations. There is a location on Kokusai-dori in Naha, Okinawa.
So, the big question is, are they worth the hype?
My verdict: Yes! Very delicious and creamy, they are dangerously tasty. Plus, the price is reasonable for Japan in my opinion. So I would say worth it, very much so. I had read about them online and wasn’t expecting it to be anything more than average, but I ordered the mini Okinawa limited edition Beniimo (Okinawan purple sweet potato) cheese tart and it was sooooo good. I can’t speak for the other flavors, but the beniimo paired so nicely together with the cheese tart. You can eat in their cafe space, or take out.
Kokusai-dori location by Mega DonQ: https://goo.gl/maps/Xp5uyuNX1pT2